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35 years of history alongside the cyclists from all over the world

Experience, professionalism, research of new fabrics and technologies, continuous development.



BELONG TO THE ORIGINS

BELONG TO THE ORIGINS
1987 is the year in which Bicycle Line was established to provide cycling apparel to the world, building a rich history in the sector thanks to the passion and experience of its founder, Gastone Coghetto, who, in just a few years, brought the company to become an important market player. Over the years, his sons have continued his work, in particular working to break into global markets as well as to modernize the company’s production processes.

BELONG TO INNOVATION
The search for new fabrics and technologies, being open to new ways of conceiving cycling and outdoor activities in general, the continuous development of new garments to meet the needs of the market in terms of fit, details and look, are the key strengths of the company.

BELONG TO INNOVATION
BELONG TO YOUR STYLE

BELONG TO YOUR STYLE
The vertical integration adopted within the company facilitates the development of projects, starting from the R&D department before passing through the cutting, printing and prototyping departments. In so doing, each BL product embodies and conveys the company's core values, namely quality, attention to detail and Italian style.

BELONG TO ITALY
In choosing BL, it means you firmly believe in the Italian textile industry and its excellence in terms of creativity and innovation. To implement our projects, and to ensure they are underpinned by the highest levels of craftsmanship and innovation, we surround ourselves with partners who are national leaders in their respective sectors.

BELONG TO ITALY
OUR STORY

1987

In 1987 Gastone Coghetto, after many years of experience in the cycling sector, founded a company, Bicycle Line s.r.l., a dynamic and ambitious company. With this in mind, an important logo was conceived, a lion, emblem of the enthusiasm and strength that its creators wanted to impart to every single action. Fluorescent colors are used to underline that it was a stable and balanced project but projected to the future, open to the world and ready for any type of challenge. The word "sportswear" was added to the company name.

2009

Over the years the logo is stylized and revised to follow market trends and make the image more suitable for an international audience

2017

2017 is the turning point. The company's 30th anniversary marks the maturity of a solid, modern and reliable international brand: BL. A circle encloses the initials, symbolizes the beginning and the end, and concludes a process of evolution, growth and consolidation in the sportswear market.